On page SEO (also referred to as on-site SEO) refers to those elements you can control on each webpage of your website. These may include titles, meta descriptions and alt text as well as any HTML elements not visible to visitors but used by search engines for indexing purposes and…
Keywords are the foundation of search engines’ understanding and evaluation of content, making keyword selection an essential element of an effective SEO strategy. As such, selecting and discovering keywords are an integral component of an effective SEO campaign. SEO keywords, in their simplest definition, are search terms frequently entered by…
Backlinks, also referred to as inbound links or link juice, are an integral component of SEO (Search Engine Optimization). Backlinks help search engines understand your page by signaling to them that another website believes your content to be pertinent and trustworthy – in turn leading to higher search engine rankings…
Search Engine Optimization (SEO) is the practice of improving online content to rank higher in search engine result pages (SERPs). A well-optimized site requires knowledge, processes, technical components and tools that work in unison to produce organic search visibility rankings that increase awareness and traffic. SEO is an ever-evolving industry,…
To rank highly on search engine results pages, a web page must meet two criteria: relevancy and authority. Therefore, its content is considered the primary SEO factor: it must contain keywords or topics search engines are looking for and be written with user intent in mind. There are numerous on-page…
Search engine optimization (SEO) is an invaluable way to reach new customers online. SEO provides organic advertising that ranks you higher in organic search results without incurring click costs per click, increasing website traffic and lead generation. Unfortunately, however, setting an effective SEO budget can be tricky depending on various…
Home health care options for those living with dementia can be complex and bewildering, causing additional confusion and anxiety for loved ones. Understanding which services are covered (and which may not) before making decisions about care options for a loved one with dementia. Medicare covers various aspects of dementia care…
Keywords used in SEO content help search engines understand what topics a piece covers. In the past, this meant extensive repetition; today’s algorithms can more quickly understand what a piece is about and whether or not it meets user needs. Even so, keyword research remains at the core of effective…
Tea is one of the world’s most consumed beverages, offering multiple health benefits ranging from immunity boosting to relieving constipation and even relieving menstrual cramps. Tea also boasts an ancient history as part of traditional medical practices in different cultures around the globe; yet many question whether herbal tea counts…
How you decide to add milk to your tea is entirely up to personal choice and can dramatically alter its overall taste and consistency. Milk may help soften bitter flavors in certain tea varieties and make drinking them more pleasurable overall. However, certain teas are best enjoyed without milk such…